NATIONAL MUSEUM OF THE UNITED STATES ARMY

Our mission when selected to be the retail partner of the National Museum of the United States Army was to create an exceptional shopping environment for guests to connect with the soldiers’ stories and the Army’s rich and valiant history.

The store design is rooted in a contemporary interpretation of the Army, with an aesthetic that is a true extension of the Museum spaces. Combining military grade materials that embody strength, integrity and organization, the Army Museum Store conveys a strong sense of authenticity and beautifully extends the Museum experience. Highlights include: 

• Custom Product - Exclusive National Museum of the United States Army product offerings and military gear. 

• Gratitude Wall – A space where guests can leave handwritten notes for soldiers, which are delivered regularly to our service men and women. 

• Impactful Storytelling – Merchandising displays created from repurposed Army equipment dating back to WWII convey authentic experiences.

Sustainability is at the heart of the store design. The Museum building, including the sustainably built Store, earned Silver-level LEED® certification. 

Our collaboration with the U.S. Army Foundation has produced a truly unique retail experience that reflects our collective pride in our nation’s Army, enhances understanding of the Army’s importance, and provides a lasting impression of this historic place.