Polishing Forks: Lessons in Experiential Retail from Jacob Lopez
In the Hulu series The Bear, world-renowned chef Carmen returns to his Chicago hometown. His sole purpose is to transform his family’s Italian beef sandwich shop into a high-end culinary experience worthy of a coveted Michelin star. The journey is riveting to watch, but it’s the transformation of the people in Carmen’s orbit that makes this series so addictive.